Promotion-the Essence of Growth
Everybody knows you need to promote yourself if you are ever going to really grow your business, however most people don’t really know how to do this and let’s face it, no two individuals are alike. They promote themselves in so many different ways that the newer salesperson can get confused. This confusion leads to inactivity, which leads to little or no growth, and then it’s no surprise when you see that most salespeople fail, quitting their new venture within a year.
There is one key datum that I drum into every salespersons who starts the Sales Booster Program:
Outflow =/ produces Inflow
This simple datum makes all the difference in the world for most of my salespeople.
One thing you must realize is that genuine interest in your client or prospect is your cheapest form of outflow.
The other thing you need to know is that when you slip into desiring the new business or desiring the referrals that you have slipped out of interest and now have your attention on the inflow which cuts the scope and purity of your outflow, therefore reducing the effectiveness of any outflow that you engage in.
Have you ever wondered why one person can make 20 calls and get two appointments yet another one makes 50 calls and gets none? Well, the above certainly plays a roll in that disparity.
Whatever you do, stay interested in your prospect and you will get sales!
Posted under Marketing, Selling











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