Archive for June, 2009

Jun-29-2009

Knowledge

Today I wanted to explore the subject of knowledge.

What is knowledge and how does this apply to sales?

Knowledge is defined as: familiarity, understanding, awareness, or information acquired through experience, study or observation; that which is or can be perceived or learned.

The definition of ‘know’ sums it up best though: to perceive or comprehend with clearness and certainty.

How many of us have run into someone who has studied Real Estate contracts but they have never written one?

They are scared to death of making a mistake and they almost look at the contract like it were a man-eating tiger.

The same thing is true of the computer programmer who tries to write his first program. You have no certainty until you’ve written several contracts or many computer programs.

The bottom line is that practice does make perfect. Real knowledge is gained through a combination of reading or studying and application.

Don’t be afraid to make a mistake, ask questions of someone more knowledgeable than you, make corrections and try again.

Per Ed Macauley, “When you are not practicing, remember, someone somewhere else is practicing, and when you meet him he will win.”

Francis Bacon also says,” Knowledge and human power are synonymous.”

So the next time you take a class, block out time to practice what you have learned, at least 1/2 hour per day and then DO IT! Then learn a little bit more and practice that.

Do this and you’ll win!

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Posted under Selling
Jun-26-2009

On Being the BEST!

Awhile back, I was working with a client in her living room and ran across an article by Joan Ryan, columnists for the SF Chronicle.

It was a wonderful column, in which she was asked to visit a group of young women in high school and answer three questions that they formulated.

One of the girls asked her for a quote that she had come to live by, she drew a blank, and was almost going to say something trite when something her father used to tell her came back.

She remembered that all through school she had grown up playing baseball and had always been an above average player with below average skill.

The reason she played above average was because of this one line from her Dad, “When you are on the field, be the best player out there.”

Of course, I immediately thought of conviction and the 100’s of speakers I’d heard or books that I’d read that focused on this concept of ‘being the best’ and realized that that is one of the key things that separates the good from the great!

Joe Montana was probably thinking he was the best before every game and then he went out and manifested it.

Michael Jordan was for sure saying he was the best and did it. I’m sure Tiger Woods thinks he’s the best. And, voila!

So, what I need from each and every one of you is that you know you are the best real estate agent, the best securities broker, the best dentist or the best mom and then go out there and be the best.

Don’t listen to all the little voices in your head that say you can’t. They are just that, little!

Know you are the best and then be it!

Have a Great Month! :-)

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Posted under Business Coaching
Jun-24-2009

Overcoming Your Barriers

Well, I’ve been thinking lately about why some people go out there and make 100+ deals happen and why others are content to settle for just 10 or 15.

I’d really been trying to wrap my wits around that one because each and every person has the potential to do 100+ deals every year or earn $450, 000! So, why don’t they do it?
I found the beginning of the answer in a great book I read a while back called, “Rich Dad, Poor Dad”, by Robert Kiyosaki and Sharon Lechter. He says, ” I’ve taught thousands of people and I see one thing in common in all of them, myself included. We all have tremendous potential, and we all are blessed with gifts. Yet, the one thing that holds all of us back is some degree of self-doubt. It is not so much the lack of technical information that holds us back, but more the lack of self-confidence. Some are more affected than others.” Boy, that’s saying a mouthful!

All of us have a certain amount of back-off on something, whether it’s making those phone calls each day, or writing a letter telling someone we are no longer going to work with them or just being honest with someone about the lipstick on their teeth or a hole in their shirt.

But some people charge on through and make it happen anyway, they don’t listen to that little voice within themselves that says they can’t do it, that they will make a big mess of things, that they are not pretty or funny or knowledgable. They just roll up their sleeves and do the work and then somewhere along the line they look up and go, “Wow, look what I’ve accomplished!”

Remember, production is the basis of morale. Once you start producing, your tone level goes up and things start to get better and easier, naturally.

So next time you are feeling down in the dumps find some things to get done and then do them, you’ll be amazed at how much you can accomplish!

Good Luck!

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Posted under Business Coaching
Jun-22-2009

Posting to Craigslist???

Many people wonder if posting to craigslist.org is really the highest and best use of their time. I have an answer for you…

You bet your bippie, it is! The key is to post often and keep it interesting.

Here are a few tips for how to draw more traffic to your craigslist postings…

1. Use all 4 pictures in every posting

2. Be sure to put one link, but only one link, in every posting

3. Use an 800# for tracking your results

4. Have them click on a landing page

5. You should be posting approximately 15 ads per day

Be sure that when you are formulating your strategy that you have in mind what type of buyer you want to attract. For instance, it might be condo buyers, then you would post condo listings. Or it could be single family residences, perhaps in a specific neighborhood or area.

Good luck!

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Posted under Marketing
Jun-19-2009

Where do I post my Video Blog

Probably one of the easiest places to post you video blog is You Tube.

You just need to open an account and then upload your pictures to your account.

Of course you also want to post it to your Blog.

Another great place to put it would be on Flickr. You would first need to open up an account and then upload it to this sight as well.

There are literally 1000’s of websites that you could post it to and there are ever services which you can pay a small monthly fee for and they will distribute your video’s far and wide.

Remember, outflow equals or produces inflow so the more places you get your video out to, the greater your chances of getting a flood of people going to your website. If your website is fun and engaging they will hang around and take action.

That’s what it’s all about!

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Posted under Marketing