Knowledge
Today I wanted to explore the subject of knowledge.
What is knowledge and how does this apply to sales?
Knowledge is defined as: familiarity, understanding, awareness, or information acquired through experience, study or observation; that which is or can be perceived or learned.
The definition of ‘know’ sums it up best though: to perceive or comprehend with clearness and certainty.
How many of us have run into someone who has studied Real Estate contracts but they have never written one?
They are scared to death of making a mistake and they almost look at the contract like it were a man-eating tiger.
The same thing is true of the computer programmer who tries to write his first program. You have no certainty until you’ve written several contracts or many computer programs.
The bottom line is that practice does make perfect. Real knowledge is gained through a combination of reading or studying and application.
Don’t be afraid to make a mistake, ask questions of someone more knowledgeable than you, make corrections and try again.
Per Ed Macauley, “When you are not practicing, remember, someone somewhere else is practicing, and when you meet him he will win.”
Francis Bacon also says,” Knowledge and human power are synonymous.”
So the next time you take a class, block out time to practice what you have learned, at least 1/2 hour per day and then DO IT! Then learn a little bit more and practice that.
Do this and you’ll win!
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