Archive for January, 2010

Jan-6-2010

Promotion-the Essence of Growth

Everybody knows you need to promote yourself if you are ever going to really grow your business, however most people don’t really know how to do this and let’s face it, no two individuals are alike. They promote themselves in so many different ways that the newer salesperson can get confused. This confusion leads to inactivity, which leads to little or no growth, and then it’s no surprise when you see that most salespeople fail, quitting their new venture within a year.

There is one key datum that I drum into every salespersons who starts the Sales Booster Program:

Outflow =/ produces Inflow

This simple datum makes all the difference in the world for most of my salespeople.

One thing you must realize is that genuine interest in your client or prospect is your cheapest form of outflow.

The other thing you need to know is that when you slip into desiring the new business or desiring the referrals that you have slipped out of interest and now have your attention on the inflow which cuts the scope and purity of your outflow, therefore reducing the effectiveness of any outflow that you engage in.

Have you ever wondered why one person can make 20 calls and get two appointments yet another one makes 50 calls and gets none? Well, the above certainly plays a roll in that disparity.

Whatever you do, stay interested in your prospect and you will get sales!

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Posted under Marketing, Selling
Jan-4-2010

Inspiration

Here is another word which is used all the time but is not necessarily fully understood.

It is defined as, “the process of being mentally stimulated to do or feel something, especially to do something creative.”

Now, it would seem that this inspiration comes from an outside source, but that is not necessarily true. It can come from within, after one has read something meaningful or experienced something that moved one.

It is further defined as, “the quality of having been so stimulated, especially when evident in something.” Like noticing it in a friends short story or seeing it in a piece of art work that is better than anything produced by the artist in the past.

Another definition is, “a person or thing that stimulates in this way.” I’d like to think that I have been able to do this over the years for my clients. We have all seen incredible performers who do this through their teachings. Zig Ziglar comes to mind for me, but we probably all have our personal favorites.

There is yet another definition, “a sudden brilliant, creative, or timely idea.” I don’t know about you but I find my best inspiration when I run or drive in the car. One of my friends claims she has her most inspired thoughts in the shower.

The derivation is from Inspire and it is Latin ‘inspirare’ ‘breath or blow into’, from in- ‘into’ + spirare ‘breathe.’

Please, breathe life into your dreams!

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Posted under Life Coaching