Jun-22-2009

Posting to Craigslist???

Many people wonder if posting to craigslist.org is really the highest and best use of their time. I have an answer for you…

You bet your bippie, it is! The key is to post often and keep it interesting.

Here are a few tips for how to draw more traffic to your craigslist postings…

1. Use all 4 pictures in every posting

2. Be sure to put one link, but only one link, in every posting

3. Use an 800# for tracking your results

4. Have them click on a landing page

5. You should be posting approximately 15 ads per day

Be sure that when you are formulating your strategy that you have in mind what type of buyer you want to attract. For instance, it might be condo buyers, then you would post condo listings. Or it could be single family residences, perhaps in a specific neighborhood or area.

Good luck!

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Posted under Marketing
May-18-2009

How to Handle your Pending Basket

Probably the single greatest frustration for people is the pending basket. It never seems to get emptied!

We all love a clean work area and empty baskets but that is not always possible.

Here are a few suggestions on how to make it more manageable.

One thing you can do is sort every thing in your pending basket into different areas or zones. Let’s say you have ‘office maintenance’, ’sales’, ‘finance’, ‘marketing’, within your zone of responsibility.

You would get out 4 manila folders and label each one with one of the zones above. then place thos actions in the folder to be reviewed daily to see what actions can be taken each day to move these items out of pending and into the ‘out’ basket.

You most look in your pending baskets or folders every day and see what can be done. I recommend that you do this every morning, first thing so that you can get as much off your plate as possible before things get really busy.

You also MUST put everything in writing. Many people are guilty of having lots of things in their head that they are remembering to do but which they may forget. This is very bad because that ties up those attention units you have which may be needed in a crisis.

Take a minute to list out all the things you are remembering in each category. Place these in their specific folders and block time in your schedule to actually get them done.

When you are focused on these tasks be sure to have a do not disturb sign on your door or let every one know that when the door is closed not to interrupt unless it is absolutely an emergency.

I was able to do this very effectively at Advanced Polymer Systems and about 11:30 each day I would pop my head out of my office; find out when and where my buddies were going for lunch and then go in and hunker down for another 15-20 minutes worth of calls before we left.

I was very productive and very focused.

You can be, too. Remember, if you are having trouble doing this on your own that you may need to hire a professional to help you form these ‘habits!’

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Posted under Time Management