Jun-19-2009

Where do I post my Video Blog

Probably one of the easiest places to post you video blog is You Tube.

You just need to open an account and then upload your pictures to your account.

Of course you also want to post it to your Blog.

Another great place to put it would be on Flickr. You would first need to open up an account and then upload it to this sight as well.

There are literally 1000’s of websites that you could post it to and there are ever services which you can pay a small monthly fee for and they will distribute your video’s far and wide.

Remember, outflow equals or produces inflow so the more places you get your video out to, the greater your chances of getting a flood of people going to your website. If your website is fun and engaging they will hang around and take action.

That’s what it’s all about!

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Posted under Marketing
Jun-1-2009

So, What do I Outflow???

I advocate keeping it simple.

For mailings, I suggest that you send one piece per month. I have my clients alternate with a postcard, then a newsletter. The postcards are seasonal, meaning… Happy Easter, Happy 4th of July, etc.

The newsletter is a little more tricky. The main thing you want to provide them with is something of value. I pay attention to articles which come out in Sunset or AAA magazines which I feel would be of interest and then I do a little research on the internet to support what they have said and then flesh out a nice article.

Provide you clients with tips on how to make their life better or helpful lists for spring/fall home maintenance.

What would you like to know? More than likely, your clients would like to know this too.

If doing this is too much for you and you don’t have an assistant that you could delegate this to, I recommend that you use a service. These are provided by some very reputable companies so as Vista Prints, Quantum Mail and Impact Marketing, to name a few.

Next time we will talk about the various social marketing sites out there.

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May-29-2009

Outflow =/or Produces Inflow

Let’s face it, all of us would like to make more money. Perhaps we’d like to buy a new car, or purchase an investment property, or maybe, take a nice vacation. It’s possible that what you really want is a ton of referrals.

If you really take a hard look at the above list, you will note that all of these things are an Inflow, they will somehow benefit you. One of the things I ask my clients to do when I cover this specific topic in my seminars is the write the word, ‘Desire’ in parentheses above the word, ‘Inflow’ in the above equation and the word, ‘Interest’ above ‘Outflow.’

In case you didn’t know it, genuine interest in your client or prospect is the cheapest form of outflow you can make.

What is wild about this is that if you are dealing with a client and all you are thinking about is the commission you will earn when you close the deal, no matter what you say, the client will instinctively know that all you really care about is that darn commission and they will fight you every step of the way.

However, if you really care about the client, and do NOT look at them as a big dollar sign, they will feel this and be much more willing to work with you to overcome any objections they may have.

The next time you meet with a client, be very certain that you like them and can be interested in helping them achieve their goals. Be willing to walk away if this is not possible.

You will both be happy that you did!

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