Maximizing Your Potential!

More and more people are getting connected through sites like Twitter, Facebook, MySpace, etc. And while these are a great way to find old friends and make new ones, they have to be approached with some caution.

I recently saw an article on the National Association of Realtors website saying that very little if any actual real estate business or lead generation, for that matter is done on the web.

Ultimately, the business of buying and selling comes down to who do you know, who do you trust?

This is not to say that you can not start to establish relationships through these many social media sites. Not that long ago I met a new person via a friend. He recommended that I check out this gentleman’s Blog.

I did so and it turns out that he knows two really good friends. I suggested that we go out for coffee. We did so and had a wonderful time. He is not a candidate for my services but a great person to know and who knows, I might get a referral as a result, down the road.

That is social marketing, at it’s best. Please note, I was willing to ask for an appointment. If you don’t do that, what’s the point??? All to often, I will run into clients who are afraid to ask for the appointment for fear of rejection.

So, the person says, ‘No!’ Next!

Ask for the appointment and start building you pipeline.

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I advocate keeping it simple.

For mailings, I suggest that you send one piece per month. I have my clients alternate with a postcard, then a newsletter. The postcards are seasonal, meaning… Happy Easter, Happy 4th of July, etc.

The newsletter is a little more tricky. The main thing you want to provide them with is something of value. I pay attention to articles which come out in Sunset or AAA magazines which I feel would be of interest and then I do a little research on the internet to support what they have said and then flesh out a nice article.

Provide you clients with tips on how to make their life better or helpful lists for spring/fall home maintenance.

What would you like to know? More than likely, your clients would like to know this too.

If doing this is too much for you and you don’t have an assistant that you could delegate this to, I recommend that you use a service. These are provided by some very reputable companies so as Vista Prints, Quantum Mail and Impact Marketing, to name a few.

Next time we will talk about the various social marketing sites out there.

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