Maximizing Your Potential!

It seems every where one turns that someone is recommending that one, ‘Posts a Blog!’

So, What is it???

A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions …
en.wikipedia.org/wiki/Blogs

Cool. So, one is making comments about something or describing something. Now what the heck am I going to comment about???

If you are a Realtor, you could comment about a neighborhood or a particular development that you like in your fair city.

If you are a Dentist you could comment on the latest techniques or procedures coming in your field. You might also explain a technique or procedure and why it is so vital for good oral hygiene.

If you are a Loan Officer you might want to talk about rates or the different programs that are available.

The key is to figure out what your clients, not you, would be interested in learning about.

There are many tools to help you figure this out on the web but perhaps the easiest thing to do is survey your clients every day and find out what they are interested in. Once you have established a top 5 you are in business and can start doing posts regularly.

Next time I’ll talk about video blogging!

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So, the big thing on everyone’s mind seems to be marketing. And frankly, if it’s not, it ought to be!

You ask, Why???

Simple, if you want to grow you business you HAVE to be willing to tell others about yourself and your service or they will never know what they are missing!

So, what the heck is marketing? Let’s define it, from the Oxford American Dictionary: Marketing is the ‘action or business of promoting and selling products or services, including market research and advertising.’

Selling is an integral part of marketing. It is not a separate subject that has nothing to do with marketing Selling is part of the marketing process.

The biggest problem that I run into with clients is that they do not have a marketing budget and even if they make money, almost by accident, they do not set aside money to further market themselves so they have more opportunities so they stay small and are reactive rather then proactive, about their business.

Next time I’ll explain a little more about how to be pro-active without spending an arm and a leg!

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All of us have some concept of ‘Good’ time management.

Make a list of things to do, block out the time required to do it and then take the steps necessary to achieve the desired result. Right????

So, why, oh why are people spending hundreds of millions of dollars every year to become better time managers???

Let’s face it, opinions vary on exactly why people do not actually DO the above mentioned steps but the fact of the matter is that this is a HUGE problem for some people and they can never seem to get a handle on it no matter how much money they spend.

I’m going to take a few minutes to very quickly educate you on what Time Management IS and then how to apply these principles to your life.

First, let’s define the words…

Time -  ‘Any specified or defined period.’ From World Book Dictionary

Management -  ‘The process of dealing with or controlling things or people.’ From Oxford American Dictionary

What is Control?

It is defined as, ‘The power to influence or direct people’s behavior or the course of events.’ Again from Oxford American Dictionary

Control could further be defined as the ability to start, change or stop people or things related to life.

OK. So, how do we use this to help us to be better time managers.

Each of us has 24 hours in the day and 7 days in a week. How is it that I could help one gentleman go from doing 44 deals per year as a Realtor to 110 and still have more time off?  I did not wave a magic wand and make all his paperwork disappear. Nor did he hire ten additional staff to help him get everything done.

The God’s honest truth, we removed all the distractions from his life. We handled anything and everything that was preventing him from getting the job done and then we focused on getting the job done. Simple, right???

The biggest drain on a person’s ability to stay focused and get stuff done is all the backlogged and incomplete projects hanging around the person.

I’ll never forget working with another gentleman. He was in a very cramped office and he had tons of clutter and incomplete projects around him. I spent a full day and helped him clean it ALL up. He was so thrilled that he raced home and cleaned up his office and the garage. His wife called to thank me. Needless to say, he was twice as productive that year and made more money in that one year than he had in the previous three years.

Of course, you can do this on your own but most people that I know are too easily distracted and fail to handle every thing. It really helps to have someone there to help you sort out what you should do with each and every thing you come across.

Next I’ll teach you about the 4 D’s of good time management!

Have a productive day!

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